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Realtor.com makes updates to search and SEO
November 21, 2015

There have been several new changes to the platform, many of which deal with the "Find Realtors" search and agent profiles. The biggest takeaway from the recent announcements is to claim your profile, include a photo and start gathering recommendations. Not only will these help on the realtor.com site but will also be great for your SEO.

"Find Realtors" Search - this feature uses a default setting for users to search agents who have uploaded a photo. Unless you have a photo attached to your profile, you will not be displayed with the default search. The feature also uses an algorithm to display search results based on listing and sales activity. If your MLS doesn't report the buy side of the transaction, an agent could possibly be left behind in the search.

Agent Profile - it is important for you to claim your profile ( www.realtor.com/agentprofile) so you can update your information and be found by potential clients. Once your profile is claimed, populate all the relevant information you can to make yours stand out. You can add contact information, bio, social media information, listing data, recommendations and more.

Recommendations and Reviews - these are very different features. Recommendations can be collected immediately from clients, friends and family - anyone who wants to put in a good word about you and your service. These can be loaded into the profile at any time. Reviews, however, are collected only from clients involved with a transaction. You either have to post all reviews or opt-out completely. These are aggregated from a variety of sources and added directly to your profile.

Agent Profile Guide

FAQ

Watch these brief videos for more information

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Kentucky ranked 28th by Forbes for Best States for Business & Careers
November 20, 2015

Kentucky has been ranked 28th in Forbes’ 10th annual Best States for Business & Careers, up five spots from last year. Kentucky was ranked No. 14 in business costs, No. 46 in labor supply, No. 32 in regulatory environment, No. 20 in economic climate, No. 23 in growth prospects and No. 23 in quality of life.

Forbes states, “Kentucky is best known for its horse racing, bourbon distilleries, automobile manufacturing, tobacco and college basketball. Horse racing is a $4 billion industry in the state and the Kentucky Derby Run for the Roses generates more than $400 million annually in economic impact for Kentucky. The state has 474 motor vehicle-related facilities that employ 86,672 workers. Kentucky produces the third most cars of any state in the U.S.” Read More

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Kentucky's jobless rate dips to 4.9 percent in October 2015
November 20, 2015

Kentucky’s preliminary October 2015 unemployment rate dipped to 4.9 percent from a seasonally adjusted 5 percent in September 2015, according to the Office of Employment and Training (OET), an agency of the Kentucky Education and Workforce Development Cabinet. Kentucky’s jobless rate had not been that low since May 2001 when it was 4.9 percent.

The state rate in October 2015 was 0.7 percent below the 5.6 percent rate recorded in October 2014. The U.S. seasonally adjusted jobless rate was 5 percent in October 2015 compared to 5.1 percent in September 2015, according to the U.S. Department of Labor. Read More

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Fannie Mae, Freddie Mac drop mortgage modification interest rate to lowest level ever
November 10, 2015

For the first time since Fannie Mae and Freddie Mac first established a benchmark interest rate for the standard mortgage modification programs in Jan. 2012, the rate is about to be lower than 4%.

Beginning Nov. 13, Fannie Mae will lower its standard modification interest rate from 4% to 3.875%. Freddie Mac lowered its standard modification interest rate by the same margin, with its change taking effect Nov. 5. Read More

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NAR releases 2015 Profile of Home Buyers & Sellers
November 5, 2015

The NAR Profile of Home Buyers and Sellers is an annual survey conducted of recent home buyers and sellers that provides insight into detailed information about their experiences with this important transaction. Highlights include information like this:

For the third consecutive year, the share of first-time buyers declined to 32 percent (down one percent from 2014), hitting the second-lowest share since reporting began. First-time buyers had a median age of 31, median income of $69,400 (up from $68,300 in 2014) and purchased a 1,620sf home costing $170,000. Repeat buyers were 53 years old, income of $98,700 (up from $95,000 in 2014) and purchased a 2,020sf home costing $246,400.

Check out the other highlights from the NAR Profile of Home Buyers and Sellers

 

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Kentucky makes big jump in business climate rankings
November 5, 2015

Kentucky has its highest showing ever on Site Selection magazine's 2015 Business Climate Ranking. The state is ranked in third place, up from eighth place last year, according to a news release from Kentucky Gov. Steve Beshear's office.

Half of the Business Climate Ranking is based on a survey of corporate site selectors who are asked to rank the states based on their recent experience of locating facilities in them, according to the Site Selection report. The other half is based on an index of seven criteria, including new projects, new facilities and tax burdens. Read More

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